What is Video Marketing?
How Does it Work?

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.

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  • Video is Easily Accessible
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How Do Affiliate Marketers Get Paid?
How to Develop a Video Marketing Campaign

Video is easily accessible in today’s digital landscape, allowing users to watch, share, and create content effortlessly. With platforms like YouTube and social media, anyone can access a vast array of videos on diverse topics. This accessibility fosters engagement, learning, and creativity, making video a powerful tool for communication and expression.

Video is an effective communication tool that captures attention and conveys information rapidly. Its visual and auditory elements enhance engagement, making complex ideas easier to understand. Whether for marketing, education, or storytelling, video connects with audiences emotionally, increasing retention and driving action, making it a preferred medium in today’s content-driven world.

Video is emotional, evoking powerful feelings through visual storytelling and music. It can capture moments of joy, sorrow, and inspiration, fostering deep connections with viewers. By conveying authentic experiences, video transcends language barriers and resonates on a personal level, making it a compelling medium for sharing stories and sparking empathy.

WHAT’S INCLUDED?
6 steps to a successful social media
video marketing strategy

1. Set goals for video marketing

At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?

2. Decide on your platforms

Every major social media platform and beyond has its own form of video. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely

3. Select your video types

There are many types of videos out there, and we don’t mean where the videos will be placed–social media video can be used for many different purposes

4. Plan the content production

A good content production plan will save you time and money in the long run. Whether you plan it with a flowchart or old-fashioned pen and paper

5. Know what post-production entails

You want to allow plenty of time for post-production, especially if your videos will be used for ads or are have heavier editing needs. Post-production

6. Schedule & promote the videos

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout offer publishing options for videos.