What is email marketing?
How Does it Work?

This beginner’s guide will explain exactly what is email marketing and how it works. By the end, you’ll have a solid grasp of the basics along with the know-how to launch email marketing for your business.

  • What is email marketing
  • How does email marketing work
  • How to start email marketing
  • 10 best practices for successful email marketing
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Frequently Asked Questions?
Why email marketing is important

Email marketing accessibility ensures that campaigns reach a diverse audience, including individuals with disabilities. By using clear subject lines, alt text for images, and simple layouts, businesses can enhance readability and engagement. Accessible email marketing not only complies with standards but also fosters inclusivity, ultimately broadening the audience and improving conversion rates.

Email marketing affordability makes it an attractive option for businesses of all sizes. With low-cost or free platforms available, companies can reach large audiences without breaking the bank. Additionally, minimal overhead costs and high return on investment make email campaigns an efficient way to drive engagement, nurture leads, and boost sales.

WHAT’S INCLUDED?
The Benefits of Email Marketing

1. Conversions

CRO is essentially the art of increasing the amount of conversions through your website without increasing the amount of traffic coming to your website.

2. Brand awareness

Your website is the continuous, living and breathing touchpoint for your customer or user base. As such, it’s important to have developed

3. Customer loyalty

The JAMstack approach provides a fast and secure way to have fully dynamic websites with static assets pre-rendered on CDN. For you